Deciding to open your own business can be an extremely exciting process, but it comes with a number of challenges you may have never considered. One of these is finding the best way to consistently and efficiently market your business in ways that are unobtrusive and subtle. In retail settings, the design of your store's bag can be a large part of this.
Below, you'll find a guide to some design tips for custom bags for retail stores. By following these suggestions, you can impress your customers with the versatility of your packaging and reinforce a brand image that will make you a permanent fixture in your field for many years to come.
Choose The Right Material
Nothing is more frustrating to a customer than purchasing items at the store and then struggling to get them home because they're inadequately packaged. You should be sure to take into account the weight and bulkiness of your items when deciding whether a paper or plastic bag is more appropriate.
In some cases, you may want to go a step further and offer reusable bags. While these are slightly more expensive, many people tend to hang on to reusable bags for later usage, and the advertising value you receive from your brand becoming a permanent fixture in someone's home can more than make up for the cost.
While flashy and striking designs may be good at catching the eye, they also don't necessarily imply the stability and well established ethic that you may want to convey. Rather than relying on bright colors and bold logos, a simple contrast in colors and strong font may meet your goals more efficiently.
Some of the most iconic bag designs in the world feature nothing more than the store name emblazoned across a solid background. This can be useful in creating curiosity in anyone who sees your packaging, allowing them to discover everything you offer for themselves via word of mouth and internet searches.
All brands go through periods of reinvention, and the first bag you select is not the one you'll be permanently committed to. However, it is important to select a design that, as it evolves, will at least be a reminder of the previous designs. Brand permanence requires consistency and repetition, and if you want your custom bag to help your store stick in the minds of potential customers, you need to develop a bag that will be immediately and strongly evocative.