Getting started with a new business can seem very exciting, and you may be eager to open your doors and start serving paying customers. However, it is important to take the time to do things the right way if you want to create a business that has a lasting impact on the community. If you want to start doing business under a company name that is different than your own personal name, you will need to prepare to register your Doing Business As (or DBA, as it is colloquially called) name in most states.
Before you can register a business for a DBA name, though, you need to select just the right name for your business. It needs to be carefully considered with the best interests of the overall company in mind. Consider these tips when selecting a name for your business.
Tip #1: Choose a Name That Represents What You're Offering
You need to choose a name that represents what you will offer your clients or customers. You want to make it easier for people to find you. While you don't have to put "restaurant" in the name of the restaurant, many entrepreneurs choose to do so. The name can be a completely made-up word, but it should represent the type of products or services you offer. Alternately, it should represent the feeling you hope your services or items invokes in customers.
Tip #2: Check to See How Original the Name Is
When you are going to advertise your company, you are going to have a much easier time if you have a unique business name. It's great if you can get a Twitter username, Facebook address, Instagram username, and original ".com" domain name of your exact business name. You want to make it as easy as possible for your customers to find you. That will help increase the impact of all advertising and marketing efforts.
Tip #3: Consider the Aesthetic Appeal of the Business Name
The name of your company needs to also look good. If it looks or feels awkward when users try to post about it online, they will be discouraged to do so. If your business name doesn't have an adequate aesthetic appeal as part of the logo and on the website, customers and clients will not click with it as easily as they would if you carefully picked an attractive business name that is fun to say.
Finally, keep in mind that your business name will likely follow you around for a long time. Changing business names once you have established your brand is a bad idea, so make sure you get it right the first time. Once you have selected your business name and registered it as a DBA in your state, you are going to be well on your way to realizing your dream of having your own successful business. Contact a company like Biz Startup to learn more.